Insights
Healthcare marketing insights
Practical guidance on SEO, paid search, websites, content and AI — written for medical practices growing across Georgia.
How medical practices win the Google Map Pack
The three-result map pack is where many patients choose a provider. Here is what actually moves a practice into it — and how to keep your listing accurate.
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Turning missed calls into booked appointments with AI
Every unanswered call is a patient who may book elsewhere. Used carefully and with oversight, AI can help practices catch and follow up on those inquiries.
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The metrics that actually matter for healthcare ads
Clicks and impressions look busy but rarely tell you whether ads are working. These are the numbers a practice should actually watch.
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